Managing Technological Innovation

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.

Scrisa de autorul care a ajutat la cristalizarea domeniului managementului tehnologiei si al managementului inovatiei cu primele doua editii ale Managing Technological Innovation, aceasta a treia editie aduce subiectul in concordanta cu strategia de afaceri actuala.