Managing to Change the World

Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many management books, particularly in the nonprofit world.

De ce obtinerea de rezultate ar trebui sa fie prima prioritate a fiecarui manager nonprofit. Sarcina fundamentala a unui manager nonprofit este sa obtina rezultate, sustinute in timp, mai degraba decat sa ridice moralul sau sa promoveze dezvoltarea personalului. Aceasta este o schimbare de la tenorul multor carti de management, in special in lumea nonprofit.