Mapping Experiences

This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.

Clientii care au experiente inconsistente cu produsele si serviciile sunt inteles frustrat. Dar este mai rau pentru companiile care nu pot identifica aceste probleme, deoarece sunt prea concentrate asupra proceselor de afaceri.