Market Entry in China

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Aceasta carte compileaza studii de caz noi despre complexitatile si strategiile de intrare pe piata ale diferitelor companii din China. Cu un accent special pe marketing, pozitionare si branding, aceasta carte prezinta probleme si solutii atat ale marilor multinationale, cat si ale micilor jucatori de pe piata de nisa.