Market Fixers

Reinventing the Consumer Packaged Goods industry


The CPG industry is facing new and ongoing challenges:


• Low-growth rates
• Wary consumers
• Shifting shopping habits
• Digital age
• Complex expectations


How can we convert these problems into innovations and rescue the CPG industry?
Chris Outram and Coye Nokes seek to answer this question as they investigate and outline strategies to deliver growth for CPG companies worldwide.
The book will share the experiences of 75 CEOs and Board members, considering how they would advise the CPG industry as companies try to reignite the growth engine, focusing on lessons learned and addressing key issues including:


· What works?
· How do you do it?
· What are the pitfalls and success factors of each strategy?
· Plus practical tips on how to get there.

Reinventarea industriei bunurilor ambalate pentru industria Industria CPG se confrunta cu provocari noi si in curs de desfasurare: • rate de crestere reduse • consumatori atenti • schimbarea obiceiurilor de cumparare • era digitala • asteptari complexe Nokes cauta sa raspunda la aceasta intrebare in timp ce investigheaza si contureaza strategii pentru a oferi crestere pentru companiile CPG la nivel mondial. concentrandu-se pe lectiile invatate si abordand problemele cheie, inclusiv: · Ce functioneaza? · Cum o faci? · Care sunt capcanele si factorii de succes ai fiecarei strategii? · Plus sfaturi practice despre cum sa ajungi acolo.