Market Research

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Aceasta carte este un ghid usor accesibil si cuprinzator, care ajuta la luarea unor decizii statistice solide, la efectuarea analizelor si la interpretarea rapida a rezultatelor folosind Stata. Include o acoperire avansata a analizelor ANOVA, a factorilor si a clusterelor in Stata, precum si regresia esentiala si statisticile descriptive.