Name: Marketing 3.0
Brand: John Wiley & Sons Inc
SKU: 9780470598825
Price: 142.99 RON
Availability: InStock

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

AutorKotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL); Kartajaya, Hermawan (MarkPlus Strategy Consulting); Setiawan, Iwan (MarkPlus, Inc.)

EdituraJohn Wiley & Sons Inc

Dimensiuni238 x 160 x 20

Data Publicarii25/05/2010

Format Cartonata

Numar pagini208

Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.

Intelegeti urmatorul nivel de marketing Noul model de marketing-Marketing 3. 0-trateaza clientii nu ca simpli consumatori, ci ca fiinte umane complexe, multidimensionale care sunt.

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