Marketing: A Very Short Introduction

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Aceasta carte subliniaza natura marketingului contemporan, luand in considerare modul in care agentii de marketing functioneaza ca o interfata intre clienti si organizatii. Pe masura ce globalizarea creeaza provocari din ce in ce mai mari pentru practicile de marketing consacrate, aceasta arata modul in care eforturile de marketing trebuie sa se adapteze continuu pentru a permite unei organizatii sa atinga piata vizata.