Marketing and American Consumer Culture

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Aceasta carte ofera o abordare a studiilor culturale in marketing si publicitate si le arata cititorilor modul in care savantii din diferite discipline academice dau sens rolului marketingului in cultura si societatea americana. Este scrisa intr-un stil accesibil si are numeroase desene ale autorului pentru a-i conferi mai mult interes vizual.