Marketing and Customer Loyalty

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

Aceasta carte analizeaza evolutia marketingului si modalitatile prin care actiunile de marketing pot fi sporite de eficienta, inainte de a prezenta o noua abordare a marketingului, denumita Pasul Suplimentar (TES), ca recunoastere a importantei pe care o atribuie ultimului pas suplimentar in sporirea eficacitatii eforturilor de marketing.