Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Marketing si gestionarea destinatiilor turistice este un manual cuprinzator si integrat care ia in considerare in mod unic atat marketingul destinatiei, cat si managementul intr-un singur volum. Aceasta carte este ghidul ideal pentru acest subiect atat pentru studentii din turism, ospitalitate si evenimente, cat si pentru specialistii din industrie.