Marketing and Psychology

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Aceasta carte exploreaza modul in care se comporta consumatorii, rezumand teoriile psihologice relevante si aratand cum acestea pot fi aplicate in practica activitatilor de marketing. Explorand motivele pentru care facem achizitii si cat de eficient poate fi marketingul digital, cartea examineaza procesele psihologice de luare a deciziilor legate de comportamentul consumatorilor.