Marketing Challenge for Industrial Companies

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

Aceasta carte discuta diferentele dintre marketingul de consum si marketingul industrial, precum si provocarile cu care se confrunta la punerea in practica a fiecaruia. Identifica distinctii importante in ceea ce priveste functionalitatea produsului, conceptele si tehnicile de cercetare de piata, segmentarea pietei, preturile, forta de vanzari si lansarea produsului.