Marketing Channel Management

A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.

O introducere completa in canalele de marketing care demitizeaza modul in care acestea sunt organizate si coordonate, subliniind totodata importanta cunoasterii clientului final pe dinafara si pe dinauntru. Scris de un expert de top in domeniu, acest nou manual va fi o resursa nepretuita atat pentru studentii de licenta, cat si pentru studentii MBA, dar si pentru practicieni.