Marketing Communication in African Languages

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.

Desi s-a acordat o oarecare atentie academica impactului noilor tehnologii digitale asupra mass-media africane in limbile coloniale engleza, franceza si portugheza, exista o lipsa de cercetare in comunicarea digitala in limba africana. Cartea va interesa savantii din media, jurnalism, comunicare, social media si cultura.