Marketing Communications

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

"Autorii au talentul neobisnuit de a lua complexul si de a-l explica intr-un mod clar si convingator. Il recomand daca doriti sa invatati principiile comunicarilor strategice si sa obtineti sugestii structurate pentru a crea campanii mai bune." Dave Chaffey, cofondator si director de continut, Smart Insights Aceasta carte se concentreaza pe integrarea online si offline a oricarui manual de comunicare de marketing.