Marketing Communications

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.

John Egan se bazeaza atat pe industria sa, cat si pe fondul sau academic, pentru a explica de ce, precum si modul de comunicare de marketing. In plus fata de subiectele de baza, cartea acopera aspecte cheie, cum ar fi marketingul etic si fata in schimbare a comunicatiilor.