Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Unind experienta industriei cu expertiza academica, autorii combina comunicarile de marketing si publicitatea cu perspectiva de branding pentru a oferi studentilor un sistem practic de planificare si o abordare in sapte pasi care sa le permita sa creeze un plan de marketing consistent si cuprinzator.