Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

-- De prim rang si cuprinzator. Aceasta carte a inteles exact: un amestec bogat de baze academice si exemple practice intr-un stil foarte usor de citit.