Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

China de astazi prezinta un cadru unic pentru organizatii. Printr-o examinare a afacerilor actuale din China, aceasta carte abordeaza cultura si mediul sau de afaceri.