Marketing Ethics and Consumer Society

This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.

Acest text nou, unic, exploreaza etica marketingului, impactul marketingului asupra vietii consumatorilor si contextul social, cultural si politic mai larg al activitatilor de marketing. Un manual extrem de necesar si relevant, care reuneste toate subiectele contemporane cheie din etica marketingului.