Marketing Fashion

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

Aceasta colectie editata reflecta critic puterea modei in societatea contemporana si rolul pe care il au marketingul si specialistii in marketing in procesul de definire, creare si conservare a modei, dar si in renuntarea la moda care nu mai este actuala.