Marketing for Entrepreneurs and SMEs

Following the technological revolution of the 20th century, the importance of both entrepreneurship and SMEs has increased. Governments have not been far behind in realizing this growing importance and have jumped into the foray to help the SMEs and the Entrepreneurship to help achieve decent growth rates and make them sustainable through sustained innovation.

In urma revolutiei tehnologice din secolul al XX-lea, importanta atat a antreprenoriatului, cat si a IMM-urilor a crescut. Guvernele nu au ramas cu mult in urma in constientizarea acestei importante tot mai mari si au sarit in incursiune pentru a ajuta IMM-urile si antreprenoriatul sa contribuie la atingerea unor rate decente de crestere si sa le faca sustenabile prin inovare sustinuta.