Marketing for Tourism and Hospitality

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

Aceasta este o resursa accesibila care ii pregateste pe studenti pentru provocarile marketingului turistic si ospitalitatii la nivel global. Ofera o articulare clara a peisajului in schimbare, o introducere cuprinzatoare in cele trei teme fundamentale: colaborarea, tehnologia si experientele, si o sursa abundenta de materiale de studiu international.