Marketing for Tourism, Hospitality & Events

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

Acest manual de ultima ora si captivant pentru studenti, aflat acum intr-o a doua editie, ofera o acoperire esentiala a principiilor de marketing pentru turism, ospitalitate si evenimente, cu un accent puternic pe aspectele globale si digitale in crestere ale acestor industrii.