Marketing Fundamentals for Future Professionals

Offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships.

Ofera o acoperire concisa, dar cuprinzatoare a limbajului si teoriei marketingului si arata cum pot fi utilizate principiile de marketing atat in viata personala, cat si in cea profesionala. Modelat pe manuale orientate spre practica, acest text usor de adaptat explica modul in care principiile de marketing sunt fundamentale pentru afaceri si devin abilitati de viata relevante pentru cariere si relatii.