Marketing Higher Education

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

Aceasta carte ofera un ghid cuprinzator si accesibil pentru marketingul institutiilor de invatamant superior, discutand atat modul in care universitatile sunt furnizori de servicii, cat si modul in care educatia este un serviciu, ambele trebuind definite si comercializate impreuna.