Marketing in Healthcare-Related Industries

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

Surprinde conceptele si complexitatile marketingului asistentei medicale in mediul actual. Cartea ofera perspective conceptuale si practice detaliate care vor fi de mare beneficiu pentru cercetatorii si practicienii din domeniul sanatatii.