Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

Un ghid practic de management al ideilor de marketing si strategie pentru MBA si cursuri executive, aceasta carte se concentreaza pe probleme cheie relevante pentru afacerile moderne. Ofera ghiduri pas cu pas pentru dezvoltarea unei strategii de marketing, luarea deciziilor de pret si dezvoltarea planurilor de publicitate si comunicare.