Marketing Management in Turkey

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Elif Yolbulan Okan si Selcen Ozturk pot examina oportunitatile de marketing, potentialul de piata si oportunitatile de standardizare si personalizare disponibile intr-una dintre economiile emergente din lume cu cea mai rapida crestere - si anume, economia turca, care, potrivit unui raport recent PWC, ar putea depasi economia italiana prin 2030 in multe zone.