Marketing of Engineering Consultancy Services

As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

Pe masura ce economia si societatea globala sufera o schimbare tectona catre societatea informationala post-industriala, cu capitalul cunoasterii drept noua sa resursa, marketingul serviciilor se confrunta concomitent cu o schimbare de paradigma. Aceasta carte imbina deceniile de experienta ale autorilor in industria serviciilor de consultanta inginereasca cu excelenta academica.