Marketing of Hospitality Services

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.

Acest manual introductiv va arata cum sa aplicati principiile marketingului in industria ospitalitatii. Cartea acopera o gama larga de subiecte, cum ar fi satisfactia clientilor, serviciul de asistenta medicala si microfinantare, si este conceputa pentru studenti, cadre universitare, practicieni si profesionisti.