Marketing Palliative Care

Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.

Bazandu-se pe un deceniu de cercetari etnografice in contexte paliative din Elvetia, Italia si Statele Unite, aceasta carte dezvolta o noua epistemologie a marketingului la pragul vietii. Se va adresa cercetatorilor, profesionistilor din domeniul sanatatii si tuturor celor care cauta un vocabular pentru a descrie moartea in societatea de piata.