Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Aceasta noua carte va ghideaza in mod concis prin procesul de planificare a marketingului de la inceput pana la sfarsit, pornind de la exemple de la marci mari precum Ikea si Krispy Kreme pana la start-up-uri digitale precum Starling Bank.