Marketing Research

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

Aceasta carte ofera cea mai buna abordare catre comunicarea complexitatii cercetarii de marketing si utilitatea acesteia catre organizatia de marketing. Acest text foarte apreciat se concentreaza pe inteligenta pietei, strategia, teoria si aplicatia si isi pastreaza acoperirea celor mai avansate si actuale metodologii de cercetare de marketing.