Marketing Research

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Subliniaza principiile si abilitatile cheie implicate in fiecare pas al procesului de cercetare de marketing, oferind cititorilor solutii specifice si practice pentru o serie de probleme si echipandu-i cu instrumentele de care au nevoie pentru a depasi capcanele comune ale proiectarii proiectelor de cercetare.