Marketing Research for the Tourism, Hospitality and Events Industries

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Acest manual usor de utilizat acopera metode de cercetare calitative, cantitative si de social media pentru a oferi studentilor si liderilor de curs un ghid accesibil pentru invatarea si predarea cercetarii de marketing de la inceput pana la sfarsit.