Marketing Research Methods

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

Acoperind atat metode cantitative, cat si calitative de cercetare de piata si incluzand teorie academica riguroasa, aceasta carte explica amploarea metodelor moderne pentru studentii de nivel superior la stiinte economice si sociale.