Marketing Science Fictions

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

Aceasta carte trage inapoi cortina asupra marketingului contemporan bazat pe date, dezvaluind modalitatile complexe prin care agentii de marketing creeaza valoare din datele online. Ofera lectii valoroase pentru cadrele universitare si studentii de marketing, tehnologie si stiinta datelor.