Marketing Shares, Sharing Markets

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Aceasta carte introduce cititorul in ,,lumea finantelor", mai exact intr-o activitate de baza: banca de investitii. Analizand practicile traderilor, analistilor, brokerilor si bancherilor, dezvaluie modul in care sunt utilizate perspectivele lor contrastante asupra actiunilor si consecintele pe care le are acest lucru pentru bancile de investitii, corporatii, investitori si pietele bursiere.