Marketing Strategy for Museums

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

Strategia de marketing pentru muzee este un ghid practic pentru dezvoltarea si implementarea unui marketing care sa sprijine misiunile si obiectivele muzeelor. Explicand modul in care muzeele pot fi strategice si proactive in abordarea lor, arata, de asemenea, cum sa ia decizii eficiente cu resurse limitate.