Marketing the Arts

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it

Cu contributii ale unor cercetatori internationali in marketing si studii de consum, acest text renumit abordeaza in mod direct o serie de teme contemporane, inclusiv: o Importanta consumului de arta si dimensiunile sale socio-politice o Importanta experientei estetice in sine si modul de cercetare a acesteia