Marketing the Professional Services Firm

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

Aria de acoperire a sectorului serviciilor profesionale a devenit vasta si globala, incluzand acum totul, de la mari firme de contabilitate si consultanta pana la divizia de servicii a unor giganti precum IBM, ceea ce duce la o serie de noi provocari, dintre care cea mai mare este maturizarea pietei. Este necesara o noua gandire.