Marketing Tourism and Hospitality

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

Avand o abordare cuprinzatoare, cartea acopera intregul spectru al marketingului turistic si al ospitalitatii, inclusiv marketingul destinatiei, cercetarea de marketing, comportamentul consumatorilor si marketingul digital si social media.