Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.

Aceasta carte reprezinta opera unora dintre liderii mondiali contemporani in marketing. Odata cu descoperirea noilor idei si nuante in fiecare zi, a devenit o adevarata provocare pentru specialistii in marketing si studentii de marketing sa fie la curent cu conceptele importante de marketing contemporan.