Martketing

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

Scris de un practician de frunte care a facut parte din echipa responsabila pentru succesul marcii de consum lider la nivel mondial. Un manual practic, bazat pe experienta, pentru a va scurta curba de invatare in marketing.