Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Aceasta este prima carte pe acest subiect care combina teoria marketingului contemporan cu analiza practicii de marketing operational in industria modei. Contine punctele de vedere ale practicienilor cheie si mult material original de studiu de caz de la organizatii de moda de top pentru a oferi perspective unice asupra realitatii marketingului modei.