Mastering Market Analytics

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

In Mastering Market Analytics, Robert Kozielski prezinta diferite sisteme de masurare si activitati de marketing, impreuna cu greselile comune facute de organizatii si manageri in procesul de construire a masuratorilor si ilustreaza cum sa evitati aceste greseli.