Media Analytics

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Acest manual adopta o abordare de studiu de caz a analizei media si a audientei. Dandu-si seama ca cel mai bun mod de a intelege analitica in era digitala este de a o practica, autorii au creat o colectie de cazuri utilizand seturi de date care prezinta scenarii reale si ipotetice pe care elevii le pot rezolva.