Media Analytics

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Acest manual adopta o abordare bazata pe studii de caz pentru analiza media si a publicului. Realizand ca cea mai buna modalitate de a intelege analiza in era digitala este prin practicarea acesteia, autorii au creat o colectie de studii de caz folosind seturi de date care prezinta scenarii reale si ipotetice pentru ca studentii sa le analizeze.