Media and Communication Research Methods

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend.

Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Metode de cercetare pentru mass-media si comunicare, editia a patra este un text concis si practic conceput pentru a oferi studentilor o introducere pas cu pas a desfasurarii cercetarilor in mass-media si comunicare. Oferind informatii din lumea reala, impreuna cu stilul animat al semnaturii autorului, acest text face usor de inteles discutia despre metodele complexe calitative si cantitative. Pachet cu exemple detaliate si exercitii practice, Editia a patra a acestui text introductiv bestseller include un nou capitol despre discurs. analiza; discutii extinse despre retelele sociale, acoperire extinsa a procesului de cercetare si multe altele.